GEOFUTURE
GEOFUTURE. YIYUN KANG, 2022-23
Site-specific Projection mapping 4 ' '30"
projection, audio system, LED lightings
DDP, Seoul, Korea
ARTIST STATEMENT
This project is a collaboration with Dassault Systèmes, a French Fortune 50 multinational software corporation which develops software for 3D product design, simulation, manufacturing and other 3D-related products.
"In January 2023, Dassault Systèmes revealed Urban Renaissance, a stunning 3D mapping project by Korean artist and professor Dr Yiyun Kang to illustrate the city of tomorrow. Urban Renaissance is the Dassault Systèmes' most recent instalment in ‘The Only Progress is Human’ initiative, which seeks to inspire people by sharing the 10 biggest challenges of our age and how humanity may help solve them."
This work is my artistic response to the Dassault system’s vision of redesigning our city. The imageries will be mapped onto the Dongdaemun Design Plaza (DDP), Zaha Hadid’s iconic architecture designed using CATIA solution.
To illustrate the vision of <THE ONLY PROGRESS IS HUMAN | ACT 4: THE CITY>, my work's narrative unfolds from macro to micro scale, from static city to biodiverse environment, and from things to life. Future life should be more sustainable for all inhabiting creatures, encompassing human, non-human and even digital entities. Therefore, the future city needs to be a creative and innovative hub that challenges our current crisis and disrupts the existing perspectives.
I titled this piece GEOFUTURE. Rather than using ‘urban’ or ‘city’ that is only limited to humanity’s territory, I wanted to imagine a future of a cohabiting environment, where human, nature and technology empowers each other. Dassault Systems’ Virtual Twin solution will be an empowering compass to make our city a genuinely progressive construction. As a result, this campaign will give the audience a meaningful and compelling experience to rethink our current life so that we can reinvent the world we live in.
URBAN RENAISSANCE | GEOFUTURE
comissioned by Dassault Systèmes
Projection mapping Exhibition : Nov 28 2022 at DDP
Global Campaign: Jan 2023
GEOFUTURE. YIYUN KANG, 2022-23
Site-specific Projection mapping 4 ' '30"
projection, audio system, LED lightings
Talk show on URBAN RENAISSANCE Project
by Dassault Systèmes, 2023
GEOFUTURE. YIYUN KANG, 2022-23
Site-specific Projection mapping 4 ' '30"
projection, audio system, LED lightings
GEOFUTURE CREDIT
GEOFUTURE
YIYUN KANG 2022
Commissioned by Dassault Systèmes
Urban Renaissance
The Only Progress is Human CAMPAIGN
Dassault Systèmes
Location
DDP, Seoul, Korea
Facade projection mapping
Sound
Sounddiff
Video Assist
Youngnam Noh
System Engineering
C2 Artechnolozy
Art Film Production
Cinenuts
Projection Mapping
Daeho Choi, Basic Tech
Audio System
Elan Tech
Lighting System
The Ray Company